How to Get Featured in the Media (Without a PR Firm)

[schedule 2025-07-15 09:00:00]
Getting featured in the media isn’t just for big brands or people with a PR team—it’s possible for any founder, creator, or small business owner (yes, even if your “team” is just you and your dog). Here’s how you can start landing media coverage and building your brand’s credibility, all on your own:
1. Get Clear on Your Story
What’s unique about you or your business? Journalists and podcast hosts love a good story. Think about your “why”—the passion, struggle, or quirky moment that sets you apart.
2. Build Your Media Kit
A simple media kit makes it easy for journalists to feature you. Include: A short bio
High-quality photos
Your logo
Links to your website and socials
A few fun facts or talking points
3. Start Small, Then Go Big
Don’t underestimate local media, niche blogs, or podcasts—they’re often looking for fresh voices. Pitch your story to them first, and use those wins to approach bigger outlets later.
4. Make Your Pitch Personal
Skip the copy-paste mass emails. Address each journalist or host by name, mention why you’re a great fit for their audience, and keep it short and friendly.
5. Follow Up (Nicely!)
No reply? No problem. Wait a week, then send a polite follow-up. Sometimes your email just got buried.
6. Share Your Wins
When you get featured, shout it from the rooftops! Share the article or interview on your socials, your website, and in your email signature.
Pro Tip:
Keep a spreadsheet of everyone you pitch and their responses. Relationships matter in PR, and a little organization goes a long way. Remember:
You don’t need a fancy agency to get seen—you just need a story, a strategy, and a little bit of courage. The media world is waiting for your voice!