How to Build a Magnetic Media Kit (Even If You’re Just Starting Out)

ByStefanie & Chelsea

How to Build a Magnetic Media Kit - Stefsea Co.

How to Build a Magnetic Media Kit (Even If You’re Just Starting Out)

Let’s get real: If you want to get featured, land podcast interviews, or get your brand in front of the right people, you need a media kit that actually stands out. Not a boring PDF with a list of stats—but a living, breathing snapshot of your vibe, story, and what makes you
unforgettable.

What is a Media Kit (and Why Do You Need One)?
A media kit is your brand’s highlight reel. It’s what you send to journalists, podcast hosts, and collaborators so they can see what you’re about—fast. It should make them say, “I want to feature this person.”

Step 1: Start with Your
Story

  • Forget the resume. Open with a bold, human bio. Who are you? Why do you do what you do? What’s the mission, the “why,” the messy magic behind your brand?
  • Add a few personal details—make it real, not robotic.

Step 2: Show Your Wins (Big or Small)

  • List recent media features, podcast appearances, or community wins—even if it’s just a local shoutout or a feature in a niche blog.
  • If you’re just starting, use testimonials from clients, collaborators, or your
    community.

Step 3: Make It Visual

  • Include a few high-quality photos (headshots, lifestyle shots, brand
    images).
  • Add logos of places you’ve been featured (even small ones count!).
  • Keep the design clean, fresh, and on-brand—use your Stefsea colors and vibe.

Step 4: Share Your Stats (But Keep It Real)

  • Include your audience size, engagement rates, or reach—but don’t stress if your numbers aren’t huge. Focus on quality, not just quantity.
  • Add a quick blurb about your community: Who are they? What do they care
    about?

Step 5: Make It Easy to Connect

  • Add your contact info, website, and social links.
  • Include a simple call to action, like “Let’s collaborate!” or “Book me as a
    guest.”

Pro Tips for a Magnetic Media
Kit

  • Keep it updated—swap in new features, testimonials, and photos as you grow.
  • Make a PDF and a web version (Google Drive, Canva, or your website work great).
  • Don’t wait until you’re “big enough.” The best time to start is now.

Ready to Get Seen?
Your media kit is your ticket to more features, more podcasts, and more visibility. Want a template, swipe file, or a review of your kit? The Visibility Vault has everything you need—no gatekeeping, just growth.

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