How to Get Featured in the Media in 2025: What Actually Works (and What’s Outdated)

ByStefanie & Chelsea

Founders and creators in the media spotlight - Stefsea Co. brand

How to Get Featured in the Media in 2025: What Actually Works (and What’s Outdated)

Category: Get Featured
Tags: PR, media exposure, personal branding, visibility, founders, creators, 2025 trends

Introduction
Getting media coverage used to be about who you know—or how many cold pitches you could blast out in a day. In 2025, the rules have changed. Founders and creators who want to be visible, trusted, and in demand need a fresh approach. Here’s what actually gets you featured now—and what’s just a waste of time.

What’s Changed in 2025 Media?

  • AI-Driven Editorial Selection: Editors and producers use AI to filter pitches for relevance, authority, and authenticity. If your pitch feels generic or “templated,” it’s going straight to the trash.
  • Human-First Stories Win: Outlets want real, messy, and unconventional stories that make readers feel seen. Your weirdness is your advantage.
  • Personal Brand = Media Magnet: Journalists Google you. If your digital presence is strong, clear, and confidently “you,” you’re way more likely to get a yes.

What Actually Works for Getting Featured

  • Hyper-Relevant Pitches: Do your research. Reference an editor’s recent work, show you “get” their beat, and tie your story to what’s trending now (think: AI, inclusivity, visibility, founder mental health).
  • Authority Assets: Have you been on a podcast, won an award, or built a cool community? Mention it. Media loves
    credibility—show, don’t just tell.
  • Clear, Candid Storytelling: Share the real stuff. The pivots, the flops, the “I almost quit” moments. Vulnerability is magnetic in 2025.
  • Visibility Vault: Build a landing page or linktree with your best features, bios, and headshots. Make it easy for media to say yes.

What’s Outdated (Stop Doing This!)

  • Spray-and-Pray Pitching: Mass emails with no
    personalization are a dead end.
  • Overly Polished Bios: Bios that sound like a LinkedIn robot won’t connect. Be real, be specific, be human.
  • Ignoring Social Search: Journalists now check TikTok, LinkedIn, and Instagram before responding. If your last post was in 2023, you’re invisible.

Action Steps: How to Get Featured This Month

  1. Pick one story only you can tell—something real, recent, and raw.
  2. Research three outlets or podcasts that fit your vibe. Reference a recent article or episode in your pitch.
  3. Update your Visibility Vault with new wins, features, or testimonials.
  4. Send your pitch to the right editor/producer (not the generic info@ inbox).
  5. Share your feature everywhere—tag the outlet, thank the journalist, and invite your audience behind the scenes.

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