How to Get Featured in the Media (Without a PR Firm)

You Don’t Need a PR Firm—You Need a Real Story

Let’s get real: Most founders and creators think media features are for “big deal” people with fancy PR reps. That’s bullshit. The truth? The media is hungry for fresh voices, raw stories, and real
humans—especially if you know how to pitch yourself (messy, imperfect, and all).

If you’re tired of being invisible and ready to get seen, this is your no-fluff, no-gatekeeping guide to getting featured in the media, even if you’ve never done it before.

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Why Visibility Matters (and Why You Shouldn’t Wait)

– Credibility: Being featured = instant trust. People Google you, see your name on podcasts or digital magazines, and suddenly you’re the real deal.
– Leads & Sales: Media is the ultimate “word of mouth.” Your story gets shared way beyond your own network.
– Community: You attract your people—clients, collaborators, fans—by showing up as yourself.

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Step 1: Find Your Angle (Hint: It’s Not Perfection)

The best media stories aren’t about being flawless—they’re about being real. Ask yourself:
– What’s the messiest part of your founder journey?
– What do you wish someone had told you before you started?
– What’s the boldest thing you believe about your industry?

Jot down your “hot take” or a story that makes you a little nervous to share. That’s your angle.

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Step 2: Make a Hit List (Media That Fits You)

Don’t waste time pitching random outlets. Go for podcasts, digital magazines, and radio shows that:
– Feature stories like yours (search: “podcasts for [your industry/identity]”) – Have guests at your level (not just celebrities)
– Actually reply to pitches (check their website or Instagram for submission info)

Pro tip: Start with smaller, niche outlets—they’re way more likely to say yes and build your confidence (and Google results).

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Step 3: Write a Pitch That Gets Read

Forget the stiff, corporate crap. Here’s a pitch template that actually gets noticed:

Subject: Story Idea: [One-Sentence Hook]

Hey [Host/Editor Name],

I’m [Your Name], and I help [who you help] do [what you help them do]. I’ve got a story about [your unique angle—make it spicy, real, or funny].

Why your audience will care: [1-2 lines on the value or lesson]

Quick bio: [1-2 lines about you, keep it human]

Let me know if you want the full scoop or need more info!

Thanks for considering,
[Your Name]
[Your Website/Instagram]

Example:
Subject: Story Idea: “How I Built My Brand After Getting Fired (and Why I’m Glad It Happened)”

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Step 4: Follow Up (Without Being Annoying)

Give it a week. If no reply, send a quick, friendly nudge:
“Hey [Name], just bubbling this up in case it got lost! Still excited to share my story if you think it’s a fit. No worries either way.”

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Step 5: Share Your Win (and Build Your Own Spotlight)

When you land a feature:
– Share it everywhere (website, socials, email list)
– Add a “Featured In” section to your homepage
– Use clips in your media kit

And if you don’t get a yes? Pitch again. The more you do it, the easier it gets.

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Want More? Unlock the Visibility Vault

Ready for more templates, real founder stories, and step-by-step guides? [Join the Visibility Vault here] (add your opt-in link) and get instant access to our best-performing pitch scripts, media kit templates, and more.

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You don’t need a PR gatekeeper. You need your story, your voice, and the guts to put it out there. Go get seen.

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