How to Get Featured in the Media (Without a PR Firm):
Getting featured in the media isn’t just for big brands or people with a PR team—it’s possible for any founder, creator, or small business owner (yes, even if your “team” is just you and your dog). In 2025, the rules of media coverage have changed. With the right strategy, you can get seen online, build your personal brand, and unlock
opportunities for your business—all without hiring a PR agency.
Why Media Coverage Matters for Small Businesses
Media coverage for small business is more than just a vanity metric. It builds credibility, attracts new customers, and positions you as an expert in your field. PR for founders is now about storytelling, connection, and using modern platforms to amplify your message.
1. Get Clear on Your Story
What’s unique about you or your business? Journalists and podcast hosts love a good story. Think about your “why”—the passion, struggle, or quirky moment that sets you apart. Maybe you started your business from your kitchen table, or you’re solving a problem you experienced firsthand. These personal stories are what make you memorable.
Tips for Crafting Your Story:
– Reflect on the turning points in your journey.
– What challenge did you overcome?
– Why are you passionate about your industry?
– How does your background shape your business?
The more personal and specific, the better. How to get featured in the media almost always starts with a story that feels real.
2. Build Your Media Kit
A media kit is your press passport. It makes it easy for journalists, podcast hosts, and bloggers to feature you. Your media kit should include:
– A short, punchy bio (100-200 words)
– High-quality, professional photos (headshots and lifestyle/action shots)
– Your logo in high-resolution
– Links to your website and social media profiles – A few fun facts or talking points (What makes your brand different? Any awards, features, or milestones?)
Media Kit Tips for 2025:
– Keep your files organized in a Google Drive or Dropbox folder. – Update your kit regularly with new photos and features.
– Include testimonials or notable media mentions for extra credibility.
Having a media kit ready shows you’re serious about your brand and makes it easy for the media to say “yes.”
3. Start Small, Then Go Big
Don’t underestimate the power of local media, niche blogs, or podcasts—they’re often looking for fresh voices and interesting stories. Start by pitching your story to these outlets first. Not only are they more accessible, but every feature is a stepping stone to bigger opportunities.
Where to Pitch:
– Local news outlets and community magazines
– Niche industry blogs and digital magazines
– Podcasts looking for guest experts
– Online radio shows and streaming platforms
Once you’ve landed a few spots, use those wins to approach larger publications. Editors love to see that you’ve been featured
elsewhere—it’s social proof that you’re a credible guest.
4. Make Your Pitch Personal
Skip the copy-paste mass emails. Address each journalist or host by name, mention why you’re a great fit for their audience, and keep it short and friendly. Reference a recent article or episode they produced to show you’ve done your homework.
Pitch Example:
Subject: Story Idea: [Your Unique Angle] for [Their Outlet/Show]
Hi [Name],
I’m [Your Name], founder of [Your Business]. I loved your recent piece on [related topic] and wanted to share my story about [your unique angle]. I think your audience would resonate with [reason]. Let me know if you’d like to chat further or need more info!
Thanks,
[Your Name]
The best pitches are genuine, concise, and tailored.
5. Follow Up (Nicely!)
No reply? No problem. Wait a week, then send a polite follow-up. Sometimes your email just got buried. Keep it friendly and
brief—journalists appreciate persistence when it’s respectful.
Follow-Up Example:
Hi [Name],
Just wanted to bump this up in your inbox in case you missed it. I’d love to connect about [your story/idea]. Let me know if you have any questions!
6. Share Your Wins
When you get featured, shout it from the rooftops! Share the article or interview on your socials, your website, and in your email signature. Tag the outlet and thank them for the opportunity—this builds relationships and encourages others to feature you, too.
The more you celebrate your media wins, the more opportunities will come your way. People love to feature founders who are active and appreciative.
Pro Tip: Stay Organized
Keep a spreadsheet of everyone you pitch and their responses. Relationships matter in PR, and a little organization goes a long way. Track:
– Who you contacted
– When you reached out
– Their response (or lack thereof)
– Any follow-up dates
A little organization now saves a lot of confusion later—and helps you build a network of media contacts for future opportunities.
Remember: You Don’t Need a Fancy Agency
You don’t need a fancy agency to get seen—you just need a story, a strategy, and a little bit of courage. The media world is waiting for your voice. By following these steps, you’ll build your personal brand, get featured in the media, and unlock new opportunities for your business in 2025 and beyond.
Ready to take the next step? Start today, and let your story be the one the world can’t ignore.
Stefsea Co. | Modern PR for Founders & Creators
At Stefsea Co., we help new business owners get seen in the
media—fast. We turn your business into a trusted name with podcast spots, press features, and publicity that actually grows your business. You’ve got the gift—we make sure the world knows it.
